New rideshare HOVR launching in Toronto

Launch date May 2nd

Updated May 3rd 2024 with launch event photo

HOVR, a membership-based rideshare service, is set to launch in Toronto and the Greater Toronto Area (GTA) on May 2nd. The company’s innovative business model aims to offer higher pay to drivers and lower costs to riders, making it a win-win for everyone.

With the tagline “100% Fare is 100% Fair,” HOVR is dedicated to providing a transparent and equitable service. Unlike other rideshare services, HOVR operates on a membership basis, which means that drivers pay a flat monthly fee to access their platform. This model allows HOVR to provide lower fares to riders, while also ensuring that drivers receive higher pay.

“Our mission at HOVR is to create a fair and equitable rideshare service for both drivers and riders,” said the company’s founder and CEO Harrison Amit. “We believe that our membership-based model is the best way to achieve this, as it allows us to provide better pay for drivers and lower costs for riders. It’s a win-win situation.”

HOVR is currently accepting applications from drivers who are interested in joining the platform as well as a waitlist for riders at ridehovr.com. The company is committed to providing a safe and secure environment for both drivers and riders, and has implemented a rigorous screening process for all drivers.

“We understand that safety is a top priority for our riders, and that’s why we have put in place a thorough screening process for our drivers,” said Amit. “We want our riders to feel confident and comfortable when using HOVR.”