“Enshittification” is the term Doctorow created in 2022 to describe what happens when an online platform like Amazon or Twitter becomes more monetized and less user-oriented the longer it lasts. These platforms started out serving users by offering features that lure them in; then serve advertisers and third parties by offering ad targeting and deals; and lastly, serve themselves and their shareholders by cheating and exploiting both advertisers and users. Doctorow calls this process “enshittification.”
“Autoenshittification” is when these anti-consumer design and marketing principles are applied to vehicles being packed with digital technologies no one wants.
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