What’s The Deal With Greenwashing?
The current political climate has led to a stampede of companies, including a large number of Franchises, promoting that “going green” pedigree. As scientists and politicians debate the impact or existence of global warming, green industry practices enjoy favourable public sentiment, largely dependent on supportive government policies, leading to ever-increasing profitability.
As with any pioneering activity, it is not surprising that there is no widely accepted definition as to what constitutes “going green”. Accordingly, many commercial practices have been criticized of being nothing more than “greenwashing.” This article will analyze what exactly greenwashing is, how Canadian regulatory bodies are attempting to combat it, and provide commentary on how greenwashing/ the regulations surrounding it may impact franchisors and franchisees.
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