Author: Guest Contributor

Last year, January 29th was a Saturday. This year it’s a Sunday. I first saw the above video a year ago today. I though it was brilliant, revelatory, and inspiring. Let down by the mainstream media, Canadian citizens were recording their own history.

The physical force used to remove Ottawa protesters was nothing compared to the psychological operations used to coerce Canadians to shun vaccine decliners. Photo: Twitter Canadians had their rights trampled the day police broke up the Truckers’ Convoy in Ottawa.

The current political climate has led to a stampede of companies, including a large number of Franchises, promoting that “going green” pedigree. As scientists and politicians debate the impact or existence of global warming, green industry practices enjoy favourable public sentiment, largely dependent on supportive government policies, leading to ever-increasing profitability. 

As with any pioneering activity, it is not surprising that there is no widely accepted definition as to what constitutes “going green”. Accordingly, many commercial practices have been criticized of being nothing more than “greenwashing.” This article will analyze what exactly greenwashing is, how Canadian regulatory bodies are attempting to combat it, and provide commentary on how greenwashing/ the regulations surrounding it may impact franchisors and franchisees.