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Dash for Cash – kudos to a helpful ebook

Photo by Griffin Wooldridge on Unsplash

An experienced Door Dash food delivery professional who tweets using the handle “Door Dash Master” (@themasterdasher)  is promising to teach beginners how to maximize revenues delivering for Door Dash in a lively ebook aptly titled, “Dash for Cash – The Ultimate Guide to Making $20+/Hour on DoorDash.”

Billed as “the first and only in-depth DoorDash course ever created that can help boost your earnings with the use of advanced, time-tested strategies you can apply on the first day,” the ebook is loaded with screen shots and graphic images which illustrate important points and useful information.

It helpfully defines technical terms before using them, explains the payment process, suggests needed equipment and even includes a section on mental attitude and motivation.

Sample chapters include:

  • When The Best Times Are To Dash (And The Worst Times)
  • How To Create YOUR OWN Hotspot (The Million-Dollar Secret)
  • How To Get The Exact Work Hours You Want Each Day
  • How To Get Endless Pings For Orders (Instead Of Waiting 30 Minutes)
  • How To Improve Your Customer Rating (And Never Get Deactivated)
  • The 7 Types Of Orders To Decline & Accept (For Maximum $/Hour)

The precisely detailed step-by-step instructions and real-world advice laid out in “Dash for Cash” contrast sharply with Door Dash’s own description of itself on the Door Dash website:

“What is DoorDash? Available in over 4,000 cities in the U.S., Canada, and Australia, DoorDash is about connecting people with possibilities: bigger savings accounts, wider nets, stronger communities, and happier days. We empower local businesses and local drivers (called Dashers) with opportunities to earn, work, and live.”

Door Dash’s vague but aspirational language is so general, it manages to avoid completely mentioning the word “food” or “delivery.”

In contrast, “Dash for Cash” uses plain language and offers very clear advice. No words were minced in the writing of this ebook.

For example, in an early section titled “How To Improve DoorDash Customer Rating,” the Master notes that “All it takes is one customer with a bad attitude to rate you 1-star and your rating tanks.” In this painfully blunt section obviously based on hard-won experience he advises:

  • Decline Orders From Bad Neighborhoods And Low/No Tippers

If you don’t want to be burned by a bad/crazy customer, then avoid them, the Master advises:

“Nowadays, these customers are known as “Karens” and you need to avoid them at all costs.

“After delivering – both for DoorDash and as a part-time job – these customers aren’t worth dealing with. These are usually the ones who will give you a hard time, feel entitled, rush you, have many special requests, and still greet you with disrespect even though you went out your way for them.

Photo by Erik Mclean on Unsplash

“The next time you get pinged an order, look at the customer’s location and payout amount before accepting. If the order is in a bad neighborhood or the payout is $4.00 or less (zero tips), decline with no hesitation.”

  • Avoid Restaurants With Long Waits

One of the biggest reasons for a low Customer Rating is taking too long, the Master explains:

“Remember, on the customer’s end, they can see a real-time ETA of the order. It can shorten or extend depending on the status. Unfortunately, most customers rely on this even though it’s inaccurate. And this puts us Dashers at a disadvantage. Why? Because the second they see the ETA extend, customers instantly lose their patience. And if it extends again, they become aggravated. Once more, and they’re furious.

Now despite DoorDash saying they’ll waive low ratings for extremely long wait times at restaurants, I wouldn’t risk it. Especially when they don’t state what’s considered ‘extreme.’”

  • Contact Your Customer If There’s A Problem

“Any time there’s an issue, you have to let your customer know. This is simple customer service. If you don’t tell them anything, they start worrying. And the more they’re worried, the higher chance of them dropping a 1-star bomb on you.

“To avoid this, simply text or call your customer. Long wait at the restaurant? Let them know.”

Typical of the helpful level of detail provided in the book, The Master even provides precise text you can use:

‘Hey [name]. This is your Dasher. I’m currently waiting for your order but they seem to be taking longer than expected. I apologize for the inconvenience and will let you know once I’m on my way.’”

  • Unassign Orders From Bad Customers

Some customers, the Master notes, just can’t be helped.

“If you’re in a situation where you need to text your customer and you see they aren’t being respectful about it, unassign the order if you can. Don’t complete it. Seriously.

“As a Dasher, it’s better to take a hit on your Completion Rate than risk a low Customer Rating; a 1-star can hurt you a lot more than an unassigned order.”

Subsequent chapters covering working multiple platforms, “stacking” orders, best time to dash, hot spots and peak pay are similarly clear and fun to read.

Vague on insurance

One potentially important item left hanging without a lot of detail is that of auto insurance and how it is affected by professional delivery programs. One of the reasons the Master prefers Door Dash to Uber Eats, he notes, is that “UberEats requires you to send documents such as your car insurance and car registration every year.”

Door Dash’s own site is vague about the issue of insurance noting only that “you just need a valid driver’s license and insurance.” However, it details clearly in Sections 9 and 10 of its Contractor Agreement that contracted Dashers are responsible to meet local insurance requirements, and provide proof of insurance to Door Dash upon request.

“In Ontario, couriers are required to carry commercial insurance,” advises Karen Ritchie, Senior Vice President at insurance broker Baird MacGregor LP/Hargraft LP.

“No matter what you are delivering, if you are delivering for compensation, you should make sure to discuss it with your insurer. With any change of use of your vehicle, you are required by the insurance contract to advise your insurer or you could run the risk of having your coverage voided.”

Apart from the unexplored issue of insurance, “Dash for Cash” is an impressive piece of work. For an extremely reasonable price (USD $25) it packs a phenomenal amount of information into a concise, well-though out and well-laid out electronic format; serious Door Dashing purchasers will probably recoup the cost of the book many times over in only the first few days of using the information it contains.

I give this book a 4.5-star rating.